Buddy Abrahams is an international beauty executive with over 15 years of success leading sales, brand strategy, distribution and category management with leading retailers including as Sephora USA, Sephora Asia, Sephora Middle East, ULTA BEAUTY, Bloomingdales, Neiman Marcus, Net A Porter, Harrods, Selfridges, World Duty Free and more. His in-depth, hands-on knowledge in strategy and sell-through has made him one of the beauty industries most sought-after sales executives across continents having worked closely with top retailers throughout the US, Europe, Asia, the Middle East, Mexico, Canada and South America.
Buddy started his career at Loreal where he developed the Armani brand, “The First Red Lipstick” and fragrance Sensi. He later moved to Estee Lauder where he helped launch the world-famous La Mer brand, later joining to the Puig Group and The LVMH Group where he led strategy development and then international sales and merchandising for the world’s top brands.
Buddy has been responsible for creating the successful strategy, distribution and management of numerous leading independent brands such as: No BS, Sodashi and Retrouve’.
Buddy is the co-author of The Make-Up Book, and lives in Los Angeles with his wife and son.